Ad tech is in the midst of a profound transformation—one that’s shaking up everything we thought we knew. From the rise of mega-platforms like Meta to Google’s shaky stance on third-party cookies, the ground beneath us is shifting fast. But amidst all this upheaval, there remains one light at the end of the tunnel: a […]
Google recently made an announcement that has everyone talking: they might not be eliminating third-party cookies after all. This unexpected twist has left many wondering what it means for the future of online advertising with Google. Why the sudden change of heart? Does this mean all digital marketers can breathe a collective sigh of relief? […]
Big Tech companies are increasingly creating “walled gardens” — closed ecosystems that control user’s access to information. Google’s new AI search assistant is the latest example, designed to provide quick, summarized answers to search queries. While this feature improves the user experience, it also poses new challenges for businesses and marketers. What is Google’s AI […]
Targeted digital advertising is essential for getting the most out of your marketing efforts. This July, we’re zeroing in on four key audience groups: back-to-school shoppers, soccer fans, college football fans, and teachers. With the school year kicking off in August and the Premier League and college football seasons starting soon, now is the perfect […]
Consumer privacy is a critical aspect of every marketer’s advertising strategy, and with new legislation on the horizon, businesses are facing significant changes. Starting this July, new state privacy laws in Vermont, Oregon, Texas, Montana, and Florida will introduce strict requirements for opt-in consent and place a greater emphasis on ethical data protection practices. In […]
Fall is approaching in an even-numbered year. That means inboxes are bracing for an onslaught of political advertising. Actually, it’s already begun and shows no signs of slowing. The U.S. political ad market is projected to reach $16 billion in 2024, doubling the $8 billion that was spent on political advertising during the 2020 presidential […]
This June, we’re focusing on four first-party custom audiences that present unique opportunities for digital advertisers: cannabis buyers, fitness enthusiasts, online sportsbook players, and active investors. Understanding and effectively targeting these diverse groups is essential for maximizing the impact of your digital advertising efforts. By tailoring your campaigns to the specific needs and behaviors of […]
In a move that has reverberated across the digital landscape, Google has announced its plan to phase out third-party cookies on Chrome, marking a significant departure from the longstanding practice of employing cookies to track users’ online activities. Google claims this decision arose from its commitment to enhancing privacy and security for its users, amidst […]
The ever-growing gap between ad exposure and tangible business outcomes has long been a tough challenge, with 74% of marketers reporting that they cannot measure or report how their marketing efforts directly impact their business. Most traditional metrics, like clicks and impressions, only offer a vague measure of success and are of little help. This […]
Digital marketing shines when it moves beyond addressing vague audiences and instead prioritizes connecting with actual people at the individual level. As the industry finally moves away from cookies, one key path to success emerges: first-party data. BRIDGE is laser-focused on helping you leverage first-party data to reach actual, verified people with your message. Each […]
