Data Featured People-Based Marketing

Navigating a Cookie-less Future with BRIDGE

Gmail, celebrating its 20th anniversary this year, stands as a testament to the evolution of the digital marketing industry. In these two decades, we’ve witnessed monumental changes, and this year-long transition signals a definitive step towards a more privacy-centric approach to online advertising.  The impending deprecation of third-party cookies, brought on by Google’s announcement that […]

Best Practices Marketing People-Based Marketing

Maximize Digital Marketing ROI by Incorporating Full-Funnel Strategies

Gone are the days of straightforward, transactional buying paths. Today’s connected consumer spends more time with media across devices and expects the brands they engage with to be present universally. In fact, the average U.S. household has 16 connected devices(eMarketer).  A buyer’s journey in 2024 combines online research, social media, peer reviews, and seamless digital […]

Best Practices Cannabis & CBD People-Based Marketing
cannabis leaves

Leaf & Learn: The Art of Crafting Compliant Cannabis Digital Marketing Campaigns by State

The recent wave of cannabis legalization sweeping across the country has not only opened the doors to a burgeoning industry but has also presented a unique set of challenges and opportunities for marketers. With the cannabis industry projected to reach nearly $40 billion by the end of this year, it has become more crucial than […]

Audience Insights Email People-Based Marketing
busy gym, people running on treadmill

BRIDGE: Building Strong Connections and 476K New Memberships – A Fitness Marketing Success Story

To boost gym membership sign-ups exclusively from new customers across their nationwide locations, a prominent fitness center enlisted the expertise of BRIDGE, a leading partner in people-based marketing solutions. In a world driven by connections, the BRIDGE approach goes beyond conventional marketing by leveraging actual people data to create a customized solution. The objective? To […]

Audience Insights Featured Marketing People-Based Marketing Personalization Segmentation
sports fans inside an arena

February’s Marketing Playbook: Connect with Actual People and Hit Home Runs with BRIDGE

Welcome to our monthly audience round-up where we focus on the most promising groups to market to for optimal engagement. This February, we’re stepping up to the plate with a unique audience mix. Whether it is baseball fans eagerly awaiting the spring season, cooking enthusiasts looking to spice up their culinary skills, furniture shoppers keen […]

Best Practices Email Marketing People-Based Marketing
Gmail loading landing page

Are You Tracking the Right Email Metrics? Shifting Towards People-Based Analytics for Marketing Success

Since the start of the digital age, email marketing has been the gold standard for connecting businesses with their audience. However, the conventional metrics (e.g. opens and clicks) we’ve long relied on to gauge success are missing the mark. In an industry where personalized experiences are becoming necessary, it’s time to question if traditional metrics […]

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