As we approach 2024, it is increasingly important for businesses to take a proactive approach toward their marketing goals. Success in the coming year will not be about reacting to changes as they occur, but instead about predicting them and preparing accordingly. This includes understanding emerging trends, such as the rise of artificial intelligence and […]
The key to success in marketing lies in understanding your audience at the deepest level possible. Doing so means knowing the lives, habits, and interests of the real individuals who make up your target audience. This marks the era of people-based marketing, a departure from traditional methods. No longer satisfied with one-size-fits-all strategies, marketers are […]
When it comes to choosing a marketing partner, it’s easy for businesses to get caught up in the promises of big success at low prices. Though with low prices and too-good-to-be-true numbers, there comes a major risk of ad fraud. By 2023, ad fraud will cost the digital advertising industry $100 billion per year. It’s […]
Are you looking for a way to target potential customers with precision and maximize your return on investment (ROI)? Look no further than geo-based targeting – specifically, geofencing. Geofencing uses the global positioning system (GPS) or radio frequency identification (RFID) to set geographical boundaries, creating a virtual barrier or “fence” around a specified location. Geofenced […]
It’s that time of year again – back-to-school season is here! As a digital marketer, this can be an exciting opportunity to ace your advertisements and capture the attention of parents, teachers, and students shopping for supplies. This year, back-to-school spending is averaged at over $500 per child, and with inflation looming, parents and students […]
In a world driven by data, three things are paramount– accuracy, precision and reliability. Companies across all verticals rely on consumer audience data to effectively reach their target audiences with tailored messaging. Among thousands of data providers throughout the industry vying for prominence, one name stands out – BRIDGE. This year, BRIDGE has been top-ranked […]
Email marketing remains one of the most effective tools for promoting your business. 40% of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer business communications to be delivered via email. By investing in a people-based email campaign, you will reap a host of benefits, from […]
Are you ready to take your wedding business to the next level? As a wedding planner, venue owner, photographer, florist, or caterer, you understand the immense competition that exists in this space. It’s essential to reach your target audience while standing out from the competition in order to grow your business. But how do you […]
Are you looking for a way to get your content seen by the right people? Are you tired of burning through advertising budget while never quite hitting the mark? It’s no secret that when it comes to the success of any digital campaign, targeting is key. It’s so impactful, in fact, that targeted advertising has […]
In our highly globalized and interconnected world, businesses are recognizing the importance of inclusive marketing in reaching diverse audiences and fostering meaningful connections with consumers. Inclusive marketing goes beyond superficial representation and encompasses strategies that genuinely embrace diversity and promote inclusivity. In this blog post, we will explore the essence of inclusive marketing, distinguish diversity […]
