Best Practices Content Marketing People-Based Marketing Segmentation
two folders on a desktop, 2023 to 2024

Looking Ahead: Marketing Strategies for 2024

As we approach 2024, it is increasingly important for businesses to take a proactive approach toward their marketing goals. Success in the coming year will not be about reacting to changes as they occur, but instead about predicting them and preparing accordingly. This includes understanding emerging trends, such as the rise of artificial intelligence and […]

Best Practices Geofencing People-Based Marketing Personalization Targeting
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Localize to Optimize: Maximizing ROI with Geo-Based Targeting

Are you looking for a way to target potential customers with precision and maximize your return on investment (ROI)? Look no further than geo-based targeting – specifically, geofencing. Geofencing uses the global positioning system (GPS) or radio frequency identification (RFID) to set geographical boundaries, creating a virtual barrier or “fence” around a specified location. Geofenced […]

Audience Insights Best Practices Content Culture Data Marketing Media Multi-Channel People-Based Marketing Privacy Segmentation Targeting Tech Technology

BRIDGE Sets New Standard in Consumer Audience Data Quality

In a world driven by data, three things are paramount– accuracy, precision and reliability. Companies across all verticals rely on consumer audience data to effectively reach their target audiences with tailored messaging. Among thousands of data providers throughout the industry vying for prominence, one name stands out – BRIDGE. This year, BRIDGE has been top-ranked […]

Best Practices Content Data Development Email Marketing Media People-Based Marketing Personalization Segmentation Targeting Tech Technology
email

Increase Customer Acquisition With People-Based Email Campaigns

Email marketing remains one of the most effective tools for promoting your business. 40% of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer business communications to be delivered via email. By investing in a people-based email campaign, you will reap a host of benefits, from […]

Audience Insights Best Practices Content Culture Data Marketing Media Multi-Channel People-Based Marketing Personalization Segmentation Social Media Targeting
two wedding rings

Four Ways Wedding Industry Professionals Can Master Their Digital Marketing Strategies

Are you ready to take your wedding business to the next level? As a wedding planner, venue owner, photographer, florist, or caterer, you understand the immense competition that exists in this space. It’s essential to reach your target audience while standing out from the competition in order to grow your business. But how do you […]

Audience Insights Data Marketing Multi-Channel People-Based Marketing Personalization Programmatic Retargeting Segmentation Targeting Tech Technology
target customers

Custom Audiences: For Precision Targeting with a Personal Touch

Are you looking for a way to get your content seen by the right people? Are you tired of burning through advertising budget while never quite hitting the mark?  It’s no secret that when it comes to the success of any digital campaign, targeting is key. It’s so impactful, in fact, that targeted advertising has […]

Audience Insights Best Practices Content Culture Marketing Multi-Channel People-Based Marketing Personalization Social Media
inclusive employee meeting

Inclusive Marketing: Finding Success in a Diverse Digital Landscape

In our highly globalized and interconnected world, businesses are recognizing the importance of inclusive marketing in reaching diverse audiences and fostering meaningful connections with consumers. Inclusive marketing goes beyond superficial representation and encompasses strategies that genuinely embrace diversity and promote inclusivity. In this blog post, we will explore the essence of inclusive marketing, distinguish diversity […]

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