Connected TV (CTV) advertising has emerged as a powerful tool for marketers seeking to engage audiences in the digital era. With its growing popularity, optimizing your CTV strategy is essential to ensure maximum return on investment (ROI). In this blog post, we’ll explore key tips and best practices to help you make the most of […]
In the ever-evolving landscape of advertising, businesses face crucial decisions regarding the platforms they choose to promote their products or services. Traditional TV advertising has long been a staple in marketing strategies, but the rise of Connected TV (CTV) has introduced a new dimension to the advertising game. In this blog post, we’ll delve into […]
Black Friday: How Socially Distanced Shopping Impacts Marketers It used to be only one day a year. Then it extended to two days and then a full weekend. Now, Black Friday has already begun and is lasting all month long. Black Friday is big and full of noise. Now it is even bigger. Multiple brands, […]
In the world of advertising, targeting the right audience is crucial in achieving success. In today’s digital age, connected TV has become a powerful tool that advertisers can use to reach their target market with precision. Connected TV is a television that can access the internet, allowing users to stream content and access various apps. […]
In today’s society, we are interconnected and rely heavily on technology to stay connected with others. One such technology is Connected TV, a smart TV that connects to the internet and allows the user to stream content, play games, and access apps. Connected TV opens several new opportunities for marketers, both large and small businesses, […]
In today’s fast-paced digital world, traditional TV advertising is no longer the go-to method to reach a mass audience. Connected TV (CTV) is transforming the way viewers consume television content and subsequently how advertisers are approaching their advertising strategy. CTV provides marketers with the opportunity to reach a fragmented audience in a highly targeted, measurable, […]
Over the years, television has evolved from a black-and-white box with limited channels to a high-tech device with a plethora of options. With each passing year, TV consumption trends have undergone massive changes with the advent of Connected TV. So, what exactly is Connected TV and how does it work? Connected TV has gained immense […]
As technology advances, advertising has become more complex and sophisticated. One of the latest advertising platforms that have taken the world by storm is Connected TV. In this blog, we will take a deeper look at the future of advertising through Connected TV. We will explore how advertisers, business owners, and marketers can leverage this […]
5 Steps to Get Started with Identity Resolution In the last post of our best practice series, we defined identity resolution. Now, we are going to go over how your business can get started. Identity resolution can provide marketers of all sizes with a privacy law-compliant solution for driving new business. We only target real […]
21 cents of every media dollar spent by marketers last year was wasted due to poor data quality¹. Most businesses utilize cookies to track and collect data on their customers, but cookies are on the way out. As third-party cookies wane in influence, accurate consumer data updated in real-time is now more important than ever […]
