As the NFL season approaches, excitement is building among football fans across the U.S. This season promises unforgettable moments, from the first kickoff to the playoffs. Every touchdown, tackle, and game-winning play will captivate millions of viewers, making NFL games some of the most-watched events in American sports. For advertisers, the NFL’s massive viewership offers […]
Targeted digital advertising is essential for getting the most out of your marketing efforts. This July, we’re zeroing in on four key audience groups: back-to-school shoppers, soccer fans, college football fans, and teachers. With the school year kicking off in August and the Premier League and college football seasons starting soon, now is the perfect […]
Consumer privacy is a critical aspect of every marketer’s advertising strategy, and with new legislation on the horizon, businesses are facing significant changes. Starting this July, new state privacy laws in Vermont, Oregon, Texas, Montana, and Florida will introduce strict requirements for opt-in consent and place a greater emphasis on ethical data protection practices. In […]
This June, we’re focusing on four first-party custom audiences that present unique opportunities for digital advertisers: cannabis buyers, fitness enthusiasts, online sportsbook players, and active investors. Understanding and effectively targeting these diverse groups is essential for maximizing the impact of your digital advertising efforts. By tailoring your campaigns to the specific needs and behaviors of […]
Mass market solutions and platforms built for the biggest budgets won’t cut it for brands that need to granularly target actual people as cost-effectively as possible. Soon, only crumbs will be left in the ad tech cookie jar. All the bakers are shutting down. A few attempts were made to produce a product that was […]
As more advertisers have been learning, targeting actual, interested people with your ad content has quickly become the holy grail of effective advertising. It’s no longer about flooding the market with your message; but instead about reaching that one individual who will resonate with your message and initiate the kind of engagement that, in turn, […]
The ever-growing gap between ad exposure and tangible business outcomes has long been a tough challenge, with 74% of marketers reporting that they cannot measure or report how their marketing efforts directly impact their business. Most traditional metrics, like clicks and impressions, only offer a vague measure of success and are of little help. This […]
Digital marketing shines when it moves beyond addressing vague audiences and instead prioritizes connecting with actual people at the individual level. As the industry finally moves away from cookies, one key path to success emerges: first-party data. BRIDGE is laser-focused on helping you leverage first-party data to reach actual, verified people with your message. Each […]
If there’s one thing most marketers can agree on, it’s that true success hinges on creating campaigns that will genuinely resonate with actual people, and that it’s much more than just numbers and dollar signs. With the average consumer having a total of 16 connected devices, it’s important to reach actual people where they’re most […]
Sitting at the crossroads of visibility, accessibility, and customer engagement, Search Engine Optimization (SEO) is a critical component of any digital marketing recipe. But how can businesses ensure their SEO strategy keeps pace with change while still propelling them forward? The first step is to get informed on the power SEO has over boosting traffic […]
