Identity resolution. It’s a term that gets thrown around a lot in our industry and has been increasing in relevance every day. So, what is it and how does it benefit your business? Picture this: You’re a marketer for a new organic baby food brand and you know what demographic you’re looking to target: parents […]
As a marketer, you will always want to know if your email campaigns are paying off. Knowing how to measure your email marketing ROI can help you analyze your email campaigns and make informed decisions to improve your results. In this blog post, we’ll discuss the metrics and analytics that you need to measure your […]
As technology continues to advance, email remains one of the most preferred communication channels for individuals and businesses across the globe. For business owners and marketers, email marketing is a vital tool to boost sales, generate leads, and drive traffic to their website. However, with the average person receiving about 121 emails per day, it’s […]
As a business owner or marketer, sending out emails is one of the most effective ways of keeping customers engaged and informed about your brand. However, it can also be a waste of time and resources if your emails are not properly targeted. This is where segmentation comes in. Segmentation is an essential part of […]
Email marketing has proven to be one of the most effective channels for businesses to communicate with their customers. But to truly optimize your email marketing efforts, data analytics should be leveraged for strategic decision-making. Data analytics can help businesses analyze consumer behavior patterns and preferences, dive deep into campaign performance, and drive revenue. The […]
Email marketing has become an integral part of modern-day business. It is an essential marketing tool that helps connect businesses with customers and prospects in a cost-effective manner. With the rise of digital channels, email marketing has become more important than ever before. However, it’s not always easy to get the right content in front […]
There’s no denying the power of digital marketing today. From social media to search engine optimization, businesses have a range of digital marketing strategies at their disposal. However, in the midst of all these, email marketing remains one of the most effective ways to reach customers. In this blog post, we’ll explore why email marketing […]
Email marketing has been around for quite some time and has proved to be an incredibly effective and powerful tool for businesses to reach their target audience. The ability to send personalized and unique content to potential and existing customers through email has opened up new and exciting possibilities for businesses looking to grow and […]
TikTok Advertising is here! One of today’s hottest social media channels recently announced a new capability for businesses to increase ROI through in-app advertising. There are currently 150 million active US users¹ on TikTok waiting to hear from your business. With our #1 ranked data and full-service media delivery, we will deliver new customers to […]
Marketers need accurate data to reach real people, deliver their message, and maximize ad spend.
However, there’s a problem.
Hispanics represent 16% of the US population1, but they are not well represented in data files.
That’s where BRIDGE comes in.
