Audience Insights People-Based Marketing
data safe super segment, beer, wine and spirits shopper

Maximize Reach with June’s Must-Have Data Safe™ Super Segments

Summer advertising moves fast, and smart audience targeting matters more than ever. With June’s Data Safe™ Super Segments, you’re starting with a powerful advantage: real people who are verified, active, and ready to respond. Unlike traditional modeled profiles or stale lists, each person in these segments is linked directly to a confirmed email and postal address, […]

Best Practices Marketing People-Based Marketing Programmatic
full funnel marketing, bridge insights

How Full Funnel Marketing Helps You (Effectively) Connect with Real Customers

Marketing efforts shouldn’t be isolated to just one stage of the customer journey. To drive meaningful results, brands must reach their audience across every touchpoint, from discovery to decision. Hence, a full-funnel approach is needed.   Full-funnel strategies help companies stay relevant at every step by balancing awareness-building with conversion-driving tactics. According to a recent CPG […]

Featured People-Based Marketing

Digital Marketing Made Easy

Digital advertising doesn’t need to be complicated, but too often, it is. Between targeting challenges, fragmented platforms, high minimums, and unclear results, it’s easy for campaigns to feel more like a headache than an opportunity for growth. BRIDGE keeps it simple. Whether you’re launching your first campaign or your fiftieth, we help you reach real […]

Data Featured Marketing News People-Based Marketing Privacy
cookies, destruction of cookies

Just because Google kept cookies around doesn’t mean you should

In early 2024, Google announced it would be disabling third-party cookies in 1% of global Chrome users. Since then, they’ve walked back their plans for a full phase-out. But just because cookies are still here doesn’t mean they’re safe to rely on. Targeting based on third-party data continues to raise privacy concerns, deliver inconsistent results, […]

Audience Insights People-Based Marketing
graduates, college graduation, high school graduation, graduates throwing their caps in the air

Who’s Trending This Month? April’s Standout Audiences to Watch

As April gains momentum, so should your marketing. This month brims with emotion, excitement, and opportunity, from the intensity of the playoffs to the anticipation of graduation. With audiences deeply engaged and ready to act, now’s the time to connect with fresh faces using messages that match the excitement happening in their own lives. Audience […]

Audience Insights People-Based Marketing
couple shopping for a car, car shoppers inside an auto dealership

Here Are The Four Best Audience Segments for Your February Campaigns

February is here, and with it comes the perfect chance to align your ads with the seasonal trends and consumer behaviors that shape the month.  Whether it’s sports fans preparing for the return of their favorite teams or DIY enthusiasts diving into indoor projects, understanding who’s paying attention—and how to engage them—is key to maximizing […]

Connected TV People-Based Marketing
woman relaxing on couch watch ctv/ott

How to Make Every CTV Ad Dollar Count

Connected TV (CTV) is taking over living rooms across America, and its influence is only growing. With 84.9% of Americans regularly using CTV platforms, streaming has become the go-to way to consume content. For advertisers, this shift means one thing: the opportunity to connect with audiences where they’re most engaged—on their favorite streaming platforms. From […]

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