For businesses, the term “lead generation” is the heartbeat of marketing and sales. It lays the groundwork for growing a customer base and, ultimately, increasing revenue. One of the most effective ways to manage this process is by building a robust sales funnel. But what exactly is a sales funnel, and how can you build […]
Staying ahead of the digital marketing curve requires embracing innovative strategies, specifically programmatic advertising. As businesses increasingly turn to programmatic advertising to enhance their online presence, the role of a programmatic advertising agency becomes paramount. In this blog, we will explore the fundamentals of programmatic advertising, the crucial functions of these specialized agencies, and the […]
In the digitized world of clicks, impressions, and instant analytics, the advertising landscape has evolved to be agile, data-driven, and highly personalized. At the forefront of this evolution are demand-side platforms (DSPs), sophisticated software systems that allow buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through a single interface. […]
Today is Data Privacy Day, an international effort to empower individuals and encourage businesses to respect privacy, safeguard data and enable trust. At BRIDGE, we’re dedicated to this mission every day of the year. As data continues to power incredible opportunities for marketers and consumers alike, cultural and regulatory forces are increasingly shaping its use. […]
Welcome to our comprehensive guide on demystifying DSPs, also known as Demand-Side Platforms. In the realm of digital marketing, DSPs play a pivotal role. They enable advertisers to purchase digital ad space across multiple sources through one interface, thereby enhancing marketing efficiency. DSPs empower advertisers to take charge of their ad bidding in real-time, offering […]
On January 1st, the California Consumer Privacy Act goes into effect. It’s the nation’s strictest privacy law yet and is paving the way for other states to act. The CCPA is the first of potentially many jurisdictional laws meant to protect U.S. consumers and will help close the gap between where laws currently are and […]
Last week, we hosted a webinar on digital marketing metrics, and how we see the future of reporting shaking out. In short, we think there’s a problem with the current state of metrics, and offered what we see as some solutions. Let’s start with the problem(s). Only a quarter of ad spend ever hits real […]
Black Friday and Cyber Monday are coming. That’s great news for retailers, small business owners, car dealers, big brands, and just about anyone with a product to sell or a message to push. Marketers of all types anxiously await November 29th. But Black Friday and Cyber Monday are also full of noise and pressure. (Note: […]
Let’s talk about a free paid search audit. You know that paid search is vital to finding your next customer. And you’re familiar with the essentials of doing it right. But you still have specific questions about your paid search account and whether you’re capturing as many customers as possible with the budget at your […]
Mobile app ad fraud is still a huge problem. PubMatic recently released its quarterly mobile index for Q2, 2019. Among the findings in the report: the mobile advertising ecosystem, although improving, still isn’t clean. The report referenced data from DoubleVerify, which in April said that impressions for mobile app sophisticated invalid traffic (SIVT) have doubled […]
