It’s a jungle out there. And for the modern agency, it’s adapt or die. Consider this quote from Michael Kassan, the chairman and CEO of MediaLink. He says: “Nobody has a crystal ball and nobody can say the agency of the future will be this way or that way. But what we can say is […]
Mobile app ad fraud is still a huge problem. PubMatic recently released its quarterly mobile index for Q2, 2019. Among the findings in the report: the mobile advertising ecosystem, although improving, still isn’t clean. The report referenced data from DoubleVerify, which in April said that impressions for mobile app sophisticated invalid traffic (SIVT) have doubled […]
We’ve got some news. We’re excited to announce that we’ve been included in the Inc. 5000 for the third time. The list is an annual guide of the 5,000 fastest-growing privately held companies in the U.S, and we’re in esteemed company. 2019 has been great so far, and the best is yet to come. Here […]
Paid search, SEM, and SEO are three different things that have, over time, become entangled and mischaracterized in the digital marketing conversation. SEO was previously considered a component of SEM. But doing SEM didn’t always mean SEO was a part of the effort. But when it was, SEM was paid search + SEO. Confused yet? […]
Let’s assume for a moment that you’re not running a paid search marketing campaign for yourself or a client. But you’re doing some other things very well, especially at the top of the funnel. You’ve built an audience and are running highly-successful display campaigns. You’re killing it on Facebook. Ditto for email. Things are running […]
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]We hosted a free webinar this week. It was about moving metal. Perhaps this subject interests you. A key takeaway: car dealers can’t get too wrapped up in any one data point when […]
Transparency. Accountability. Control. All important things, especially in a world where some publishers and ad tech vendors place a less-than-ideal emphasis on user privacy. But around these parts, we take users’ privacy seriously. The only good privacy policy is one in which you’re completely honest with your users, and we’ve long advocated for unified national […]
In its attempts to recruit younger workers, the government is facing some challenges. Since the 1980s, the median age of the federal workforce has climbed from 30 to 42. Around 7% of the federal workforce is under the age of 30. According to LinkedIn, “government” is one of the industries losing the most millennial job […]
The ability to attract and convert prospects into potential customers is paramount to the success of any business, in any day and age, but most especially now. This process, commonly known as lead generation, is an artful balance of strategy and execution. With the myriad of online avenues available, it’s crucial to have a clear […]
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]We scaled up one of our teams. This team’s city is beautiful, complicated, and in a different hemisphere. Their peers are innovative, but their government is putting out multiple financial fires. Rampant inflation […]
