We’ve got some news.
We’re excited to announce that we’ve been included in the Inc. 5000 for the third time. The list is an annual guide of the 5,000 fastest-growing privately held companies in the U.S, and we’re in esteemed company.
2019 has been great so far, and the best is yet to come. Here are some reasons we’re grateful for the past 12 months — and pumped about what’s in store.
We continue to strengthen our position as a true people-based marketing platform. “People-based marketing” is a phrase that gets thrown around a lot in our industry. We take issue with that and believe it’s more important than ever that “people-based” is clearly defined.
Here’s why it matters: only one-quarter of digital ad spend ever reaches real people, according to the Association of National Advertisers. This causes wasted ad spend for big agencies, small local businesses, and everything in between. It impacts the level of trust in the digital ad industry and leads to wasted dollars.
We don’t like wasted dollars. When you work with us, you can build your own audience of verified, real people. You can serve them ads across experiences and devices. You get honest, transparent reporting about the metrics that matter. Who was exposed to your message? Who engaged with it? Who performed the action you wanted them to?
You won’t waste dollars.
We believe in traditional metrics, like CTRs and open rates. But we also believe in breaking it down in more straightforward ways, like telling you how many real, verified people are coming to your car dealership, signing up for your half-marathon, or buying your furniture.
This is why people-based marketing matters: it’s powered by real people and gets real results.
We ran over 70,000 campaigns for our clients and partners. These campaigns were delivered across desktop, mobile, video, display, email, native, social, Connected TV, programmatic audio, and more. Because we can resolve the identities of the 250 million users in our network, delivering media to them across screens is no sweat. Neither is attribution.
We grew the company. We’ve still got a startup mindset, but we’re constantly growing. Just this month, we launched a new Paid Search product. And in February, we opened an office full of developers and engineers in Philadelphia. We also expanded in Buenos Aires, opening a new office and elevating one of our employees there to VP of technology.
Our culture of global innovation is helped along by the fact that we run efficient meetings and let people do their jobs. If you’d like to work at a place that runs efficient meetings, lets you do your job and offers plenty of room for growth, you can always check our careers page.
We’re going to re-invent the way marketers get reporting with metrics that are straightforward. This is one of the biggest reasons we’re excited about what’s to come. We think that marketers wrestle with sometimes-vague metrics like open rates and CTR, and we’d like to change that. This year, we’re rolling out a new Visual Reporting Dashboard that will allow them to see exactly what’s working in their campaigns.
The key to this is People-Based Reporting, a set of metrics that answer questions that matter, like how many real people saw your message, engaged with it, and performed an action based on your campaign’s principal KPI?
We want to thank our employees, partners, and customers for their support, collaboration, and trust. And if you’d like to work with us, you can always reach out.
You helped us make the Inc. 5000 for the third year and none of it was possible without you. Here’s to the remainder of 2019 being just as abundant, and carrying that momentum into the new year.