There’s no denying the power of digital marketing today. From social media to search engine optimization, businesses have a range of digital marketing strategies at their disposal. However, in the midst of all these, email marketing remains one of the most effective ways to reach customers. In this blog post, we’ll explore why email marketing […]
Email marketing has been around for quite some time and has proved to be an incredibly effective and powerful tool for businesses to reach their target audience. The ability to send personalized and unique content to potential and existing customers through email has opened up new and exciting possibilities for businesses looking to grow and […]
TikTok Advertising is here! One of today’s hottest social media channels recently announced a new capability for businesses to increase ROI through in-app advertising. There are currently 150 million active US users on TikTok waiting to hear from your business. With our #1 ranked data and full-service media delivery, we will deliver new customers to your […]
Unimpressed by how your email campaigns are doing? Looking for new ways to deliver customers to your door or online site? We’ve got the perfect solution to help you. Email marketing is a cost-effective way to engage directly with your target audience and track real-time data with open, click-through, and conversion rates to optimize your […]
You’re a local business and ready to re-open after closure due to the Coronavirus. You’ve met all the necessary protocols to safely re-open your business, and you’re ready to announce your reopening to existing customers — and new ones. Your message has been crafted and you’re ready to get the word out. Here are the […]
The influence of data is more significant than ever. Ad spending has made a strong comeback in the latter part of last year, setting the stage for a promising start to 2024. Yet, amidst this resurgence, consumers are expressing a collective ‘Enough!’, indicating a notable shift in dynamics. In a digital landscape where consumers wield […]
Staying ahead of the curve when it comes to the digital world, especially digital advertising, can be crucial yet daunting for businesses looking to maximize their reach and impact. Programmatic advertising, however, has recently emerged as a handy solution to this problem by leveraging automation and data-driven insights to revolutionize the way ads are bought […]
Welcome to our comprehensive guide on demystifying DSPs, also known as Demand-Side Platforms. In the realm of digital marketing, DSPs play a pivotal role. They enable advertisers to purchase digital ad space across multiple sources through one interface, thereby enhancing marketing efficiency. DSPs empower advertisers to take charge of their ad bidding in real-time, offering […]
As the digital advertising landscape evolves, the importance of understanding and mastering programmatic advertising continues to heighten. Relevant and personalized messaging at scale is the new standard, and Demand-Side Platforms (DSPs) are the tools that make this possible. In this blog post, we will demystify the complex world of programmatic advertising and equip you with […]
It’s a jungle out there. And for the modern agency, it’s adapt or die. Consider this quote from Michael Kassan, the chairman and CEO of MediaLink. He says: “Nobody has a crystal ball and nobody can say the agency of the future will be this way or that way. But what we can say is […]
