Social media ad campaigns are struggling to deliver on reach and affordability. A more balanced approach could save the day. “It’s part of a complete breakfast!” Growing up watching Saturday cartoons, that familiar tag seemed to play at the end of every cereal commercial. Lately, it’s exactly how I’ve been thinking about social media advertising […]
Cookies are going away and Big Tech players are trying to find a quick fix for ad personalization. The latest fix? Google Topics.
Massive changes ranging from government regulation to moves by big tech players are coming and they are threatening marketers’ ability to build relationships with consumers. These changes include: Disparate local data privacy laws from state to state is challenging and costly, creating confusion for marketers and consumers alike. This causes tension, distrust, and complexity. Hardening […]
The holiday season is right around the corner. This year’s retail sales are expected to grow between 6.5% and 8.2% to more than $4.33 trillion, a sign of increasing vaccination rates and businesses reopening. Now is the time to ensure your holiday campaigns are resonating with your customers. Focus on these channels to help elevate […]
Don’t let Google control your cookieless destiny Suddenly, marketers need options. Here’s why you should forge your own path this time. If you build it, they will come. And spend hundreds of billions of dollars. And be beholden to you forever. (Mwa-ha-ha-ha-ha….) That’s the Google business model. I guess “Don’t be evil” just had a […]
FOOTBALL SEASON IS HERE! Live sports are back and better than ever. In the 2020 season, the pandemic limited the number of spectators admitted to sporting events which led to financial losses for teams, sports facilities, advertisers, etc. There’s now increasing demand for smart solutions to bring fans and revenue back for advertisers and teams […]
Live sports are back and better than ever! Across the United States, there has been an increase in sports betting for live events held at casinos, sports arenas, and through consumers’ mobile devices. In fact, U.S. commercial gaming revenue in April grew more than 26 percent from April 2019, fueled by rising vaccination rates, an […]
Our Consumer Audience Database That is Accurate, Timely, & Complete The digital advertising industry has a major problem. Only one-quarter of all digital ad spend ever reaches actual people. At BRIDGE, we have the solution. Meet BRIDGE CONNECT℠, our consumer audience database that is accurate, timely, and complete. We’ve always been known for the power […]
TikTok has taken the social media world by storm and currently is one of the hottest social media platforms with over 100 million active users in the US.
With all the opportunities and benefits TikTok, it is hard to cover them all in just one blog post. I’ve broken down what you need to know into four parts and will share a new insight each week.
Let’s get started with the first benefit: increased brand exposure.
Tens of thousands of people are no longer commuting into major urban centers every day, this means new customers for suburban businesses. 90% of NYC’s office employees have yet to return to the workplace ¹ Many people are continuing to work from home, leading suburban retailers to see a boom in business. People who used to […]
