Most local advertising has a fundamental problem: it can’t tell you if it worked.
You run an ad. People see it, or they don’t. Someone walks into your store, maybe because of your campaign, maybe not. There’s no way to know. You’re paying for impressions and hoping for results.
Geo-fencing changes that.
What Is Geo-Fencing?
Geo-fencing lets you draw a virtual boundary around any physical location. When someone enters that boundary, whether it’s your store, an event venue, a trade show, or a competitor’s address, your ad reaches them in real time on their smartphone, tablet, or desktop.
When they leave, you can retarget them. When they convert, you can see it.
How It Works
- You define the fence. Set a boundary around any location, as tight as a single building or as wide as a city block. You control the size and shape.
- Ads serve in real time. The moment someone enters your zone, Bridge delivers your ad. No delays, no guesswork.
- Retargeting kicks in automatically. Even after someone leaves your fence, you can keep reaching them, keeping your brand top of mind.
- You see exactly who converted. With People Match™, Bridge connects your ad exposures to real purchase data. You’ll know which customers your campaign brought in, by name.
Who Uses Geo-Fencing?
Geo-fencing works for any business that depends on physical location:
- Retailers driving foot traffic to brick-and-mortar locations
- Restaurants and hospitality reaching nearby customers at lunchtime or dinnertime
- Event organizers reaching attendees before and during an event
- Automotive dealers targeting shoppers visiting competing lots
- Healthcare providers reaching patients near competing clinics
The competitor conquesting use case is particularly powerful: draw a fence around a rival’s location, reach their customers with your message, and give them a reason to come to you instead.
Verified. Real. Accountable.
Bridge Geo-Fencing only serves ads to verified real people, never bots. Combined with People Match™ attribution, you’re not just buying impressions. You’re buying outcomes you can measure.
Most local advertising tells you how many people saw your ad. Geo-fencing tells you how many walked through your door.
