Black Friday is about five weeks away, and holiday budgets are close to their peak. This is also the time of year when it is hardest to tell which ads are actually driving sales. The season keeps getting longer. AlixPartners reports that 47% of consumers planned to start holiday shopping before Halloween this year, up […]
As we make our way into October, we see intent peak across a variety of audiences. Halloween drives spending throughout the month, Medicare’s enrollment window opens mid-month, peak fall color is moving south one weekend at a time, and dealer lots are filling up with next year’s models. Each of those runs on its own […]
A manifesto for curation By Morgan Jetto, EVP, Business Development, Ecosystems, Bridge Curation has become one of the most talked-about corners of ad tech, and for good reason. Done well, it’s one of the best things to happen to programmatic in years. It cleans up the supply path, strips out waste, and points spend at […]
Last week, fans opened Netflix to watch the 49ers and the Rams game live from Melbourne. It’s one game, but it says a lot about where football lives now: spread across a lineup of platforms that keeps growing every year. Nine Ways to Watch One Sport This season, NFL games are airing across nine networks […]
With football season kicking off, homeowners starting to think about winter, parents adjusting to quieter houses, and families settling back into weekday routines, September brings a fresh wave of purchase intent. Here are the four audiences with real purchase intent this month, and how to reach them. 1. Football Game Day and Tailgate Hosts The […]
Your customers have changed how they decide. Instead of scrolling a page of blue links, they’re asking ChatGPT what to buy, where to go, and who to call, and then acting on the answer they get back. If your business isn’t in that answer, you’re not in the conversation. Bridge now sells paid ads inside […]
August moves in two directions at once. Half consumers are still squeezing out the last weeks of summer, while the other half are already knee-deep in dorm checklists and fall premieres. That overlap is exactly what makes this month interesting for advertisers: four very different audiences, all moving at the same time. 1. College-Bound Students […]
July meets us as summer is in full swing and consumers are looking ahead toward what’s next. Summer routines are still in effect (ballgames, cookouts, road trips) while families are already quietly starting to plan for the school year ahead. That mix of endings and beginnings creates four distinct windows of opportunity this month, each […]
For decades, TV advertising meant one thing for local businesses: it was out of reach. National broadcast slots were too expensive. Local cable packages were inflexible. And neither could tell you whether anyone walked through your door after seeing your ad. Connected TV changed the landscape. Local Reach TV makes it work for local advertisers. […]
Most local advertising has a fundamental problem: it can’t tell you if it worked. You run an ad. People see it, or they don’t. Someone walks into your store, maybe because of your campaign, maybe not. There’s no way to know. You’re paying for impressions and hoping for results. Geo-fencing changes that. What Is Geo-Fencing? […]
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