July meets us as summer is in full swing and consumers are looking ahead toward what’s next. Summer routines are still in effect (ballgames, cookouts, road trips) while families are already quietly starting to plan for the school year ahead. That mix of endings and beginnings creates four distinct windows of opportunity this month, each […]
For decades, TV advertising meant one thing for local businesses: it was out of reach. National broadcast slots were too expensive. Local cable packages were inflexible. And neither could tell you whether anyone walked through your door after seeing your ad. Connected TV changed the landscape. Local Reach TV makes it work for local advertisers. […]
Most local advertising has a fundamental problem: it can’t tell you if it worked. You run an ad. People see it, or they don’t. Someone walks into your store, maybe because of your campaign, maybe not. There’s no way to know. You’re paying for impressions and hoping for results. Geo-fencing changes that. What Is Geo-Fencing? […]
CTV Is Becoming the Default We’re halfway through 2026, and the story of streaming has long moved past the cord-cutting transition. Viewers have now fully integrated streaming into their lives. In 2026, advertisers have access to 15% more of the US population through CTV compared to linear TV (eMarketer). Live events are the last reliable […]
The FIFA World Cup brings audiences together every four years as the biggest stars in the world meet on the field to represent their home countries. This year’s tournament, kicking off June 11th and concluding on July 19th, is poised to draw the largest US audience in the tournament’s history. From the consistent growth of […]
June doesn’t ease into summer, it arrives with a full agenda. And as temps continue to rise, so does purchase intent for some key audiences thanks to the month’s big events. June sees final summer trip preparations, parties and gatherings, the 2026 FIFA World Cup, and Father’s Day. Read on for BRIDGE’s four high-intent audiences […]
In the midst of hockey’s huge 2026, the NHL Stanley Cup Playoffs and Finals on CTV are the perfect opportunity for advertisers to reach their audience at their most engaged. The Perfect Moment for the Hockey Audience Hockey is having a moment. The USA Men’s and Women’s hockey teams both secured gold medals at the […]
May is a loud month for consumer intent. Graduation ceremonies are taking place, HVAC units get their first big test of the season, young families finalize summer plans, and wellness enthusiasts prep for summer. For advertisers who pay attention to the calendar, May is one of the more audience-rich months of the year. The challenge, […]
The compliance constraint is real. The solution does not require compromising either standard. Healthcare marketing operates under a constraint that most other verticals do not face: you can’t use health data to target health audiences. Under HIPAA, using protected health information (PHI) for advertising targeting (even in aggregate or through a third party) creates liability […]
Industry Veteran to Lead Strategic Partnerships as BRIDGE Extends Its Position as the Trusted Partner for Audience Targeting, Curation, and Agentic Audience Targeting New York, NY | April 21, 2026 — BRIDGE, the verified people-data layer for advertising and marketing, today announced the appointment of Morgan Jetto as Executive Vice President, Business Development & Ecosystems. […]
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