For decades, TV advertising meant one thing for local businesses: it was out of reach.
National broadcast slots were too expensive. Local cable packages were inflexible. And neither could tell you whether anyone walked through your door after seeing your ad.
Connected TV changed the landscape. Local Reach TV makes it work for local advertisers.
What Is Local Reach TV?
Local Reach TV delivers :15 and :30-second video ads to your local audience across premium, brand-safe streaming inventory. Think of it as Connected TV finally built for local advertisers: locked to your trade area, accessible at local market pricing, and built to prove results.
Your ad runs in high-quality, brand-safe environments. Your audience is defined by both where they are and who they are. And 94% of viewers watch the full spot.
What You Get
- Format: :15 and :30-second video ads
- Inventory: Premium, brand-safe streaming placements, not remnant or low-quality inventory
- Targeting: Combined audience and geo targeting, locked to your trade area
- Reporting: View-through data plus People Match™ attribution
Targeting That Goes Beyond Geography
Most local ad products put you in a zip code and call it a day. Local Reach TV lets you layer audience data on top of geography, reaching the right kind of person in your market, not just anyone nearby.
That means your ads go to the households and devices that match your customer profile: by income, interests, intent signals, and more.
The Proof Problem, Solved
Here’s the question every local TV advertiser should be asking: did anyone become a customer?
With traditional TV, you’ll never know. With Local Reach TV, you will.
People Match™ is included free with every campaign. It connects your ad exposures to real purchase data, showing you by name which customers your video campaign brought in. Not projected. Not modeled. Verified.
Who Is Local Reach TV For?
Local Reach TV is built for businesses that want the credibility and impact of video without the cost of traditional broadcast:
- Home services (HVAC, plumbing, roofing) reaching homeowners in their service area
- Healthcare and dental providers building awareness in a defined community
- Auto dealers competing for local car buyers
- Restaurants and retail staying top of mind during key decision moments
- Financial services building trust through repeated video exposure
The Local Advertising Landscape Has Changed
Streaming has overtaken traditional TV in most markets. Your audience is watching premium content on connected devices, and they’re reachable at local market pricing.
Local Reach TV puts your brand in that moment. And People Match™ makes sure you can prove it worked.
