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    • Who We Are
    • BRIDGE CONNECT℠ | Accurate. Timely. Complete.
    • #1 Consumer Audience Data
  • Data Solutions
    • Find Your Next Customer
    • Better Understand Your Customers
    • Maintain File Integrity
  • Media Solutions
  • Learning Center
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Audience Insights Data Paid Search
paid search strategy
_ Dan

How to audit your paid search strategy and make sure you’re not wasting money

Let’s talk about a free paid search audit. You know that paid search is vital to finding your next customer. And you’re familiar with the essentials of doing it right. But you still have specific questions about your paid search account and whether you’re capturing as many customers as possible with the budget at your […]

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Multi-Channel Paid Search
keyword strategy
_ Dan

Here’s how to use the single-keyword ad group strategy

Though there are many different ways to approach structuring your paid search account, one approach stands out from the rest: single-keyword ad groups. Previously, we’ve talked about what exactly paid search is, and the essentials of doing it the right way. Now, we’re going to focus on the single-keyword ad group strategy. In short, single […]

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Multi-Channel Paid Search People-Based Marketing
what is paid search
_ Dan

Let’s talk about what paid search is (and what it isn’t)

Paid search, SEM, and SEO are three different things that have, over time, become entangled and mischaracterized in the digital marketing conversation. SEO was previously considered a component of SEM. But doing SEM didn’t always mean SEO was a part of the effort. But when it was, SEM was paid search + SEO. Confused yet? […]

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Multi-Channel Paid Search People-Based Marketing
_ Dan

Let’s talk about what paid search is (and what it isn’t)

Paid search, SEM, and SEO are three different things that have, over time, become entangled and mischaracterized in the digital marketing conversation. SEO was previously considered a component of SEM. But doing SEM didn’t always mean SEO was a part of the effort. But when it was, SEM was paid search + SEO. Confused yet? Probably. […]

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Paid Search People-Based Marketing Targeting
how should i do paid search
_ Dan

Six essentials to doing paid search the right way

Let’s assume for a moment that you’re not running a paid search marketing campaign for yourself or a client. But you’re doing some other things very well, especially at the top of the funnel. You’ve built an audience and are running highly-successful display campaigns. You’re killing it on Facebook. Ditto for email. Things are running […]

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Paid Search People-Based Marketing Targeting
_ Dan

Six essentials to doing paid search the right way

Let’s assume for a moment that you’re not running a paid search marketing campaign for yourself or a client. But you’re doing some other things very well, especially at the top of the funnel. You’ve built an audience and are running highly-successful display campaigns. You’re killing it on Facebook. Ditto for email. Things are running on (almost) […]

LEARN MORE


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BRIDGE

BRIDGE is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer. 

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