Audience Insights Cannabis & CBD

June Audience Spotlight: Winning Strategies to Connect and Convert

This June, we’re focusing on four first-party custom audiences that present unique opportunities for digital advertisers: cannabis buyers, fitness enthusiasts, online sportsbook players, and active investors. Understanding and effectively targeting these diverse groups is essential for maximizing the impact of your digital advertising efforts. By tailoring your campaigns to the specific needs and behaviors of […]

Geofencing People-Based Marketing Programmatic Targeting
busy shopping mall, location based advertising

The Human Touch: Leverage People-Based Geofencing with BRIDGE

If there’s one thing most marketers can agree on, it’s that true success hinges on creating campaigns that will genuinely resonate with actual people, and that it’s much more than just numbers and dollar signs. With the average consumer having a total of 16 connected devices, it’s important to reach actual people where they’re most […]

Data Featured People-Based Marketing

Navigating a Cookie-less Future with BRIDGE

Gmail, celebrating its 20th anniversary this year, stands as a testament to the evolution of the digital marketing industry. In these two decades, we’ve witnessed monumental changes, and this year-long transition signals a definitive step towards a more privacy-centric approach to online advertising.  The impending deprecation of third-party cookies, brought on by Google’s announcement that […]

Data Featured People-Based Marketing Political
worm's eye view of the american flag flying

Data Democracy & The Power of First-Party Insights in Political Marketing

The curtain has risen on the political stage for the 2024 season. The Iowa caucus officially marked the beginning of this year’s presidential election and the political narrative is being set across the country – the narrative of choices, voices, and the heartbeat of democracy. Political advertisers find themselves at a pivotal point in the […]

Audience Insights Featured Marketing People-Based Marketing Personalization Segmentation
sports fans inside an arena

February’s Marketing Playbook: Connect with Actual People and Hit Home Runs with BRIDGE

Welcome to our monthly audience round-up where we focus on the most promising groups to market to for optimal engagement. This February, we’re stepping up to the plate with a unique audience mix. Whether it is baseball fans eagerly awaiting the spring season, cooking enthusiasts looking to spice up their culinary skills, furniture shoppers keen […]

Data Featured Marketing News People-Based Marketing Privacy
cookies, destruction of cookies

No cookies, no problem: Finding success in a post-cookie world with BRIDGE

As we usher in 2024, a seismic shift has already transformed digital marketing as we know it. Google has officially disabled third-party cookies in 1% of global Chrome users. This marks only the beginning of a year-long plan to completely phase out all third-party cookies on its browser through a new feature called Tracking Protection, […]

Audience Insights Best Practices Content Culture Data Marketing Media Multi-Channel People-Based Marketing Privacy Segmentation Targeting Tech Technology

BRIDGE Sets New Standard in Consumer Audience Data Quality

In a world driven by data, three things are paramount– accuracy, precision and reliability. Companies across all verticals rely on consumer audience data to effectively reach their target audiences with tailored messaging. Among thousands of data providers throughout the industry vying for prominence, one name stands out – BRIDGE. This year, BRIDGE has been top-ranked […]

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