Go ahead, slide into that inbox Oh, the things we would do as consumers to protect our email inboxes. We deftly formatted our email addresses when sharing online to avoid internet scrapers. We created second, third, and fourth accounts to keep our beloved primary inbox from getting filled with junk. We hit the unsubscribe button […]
What’s next for email creative? Here are our top three email trends to look out for in 2016. 1. Interactive Email Creatives A few brands have experimented with pushing the envelope of email design by creating carousel-type elements, hamburger menus, and interactive features in their emails. The very progressive and skilled email designers are looking […]
As the holiday season approaches, advertisers need to start thinking about ways to improve their marketing strategy. While companies begin to develop their content for the next few months, they’ll want to keep certain best practices in mind. Even if your email content or promotion isn’t especially festive, you can still get creative when it […]
Eight email marketing tips to maximize the success of holiday campaigns and avoid pitfalls with the potential to damage brand reputation.
Email marketers are only human. As a result, they have made a variety of different email mistakes when sending off an email campaign. Understanding how to respond to the inevitable email mistakes quickly and effectively will help your brand recover and come out on top.
Subject Line A/B testing enables your marketing team to determine which message convinced your audience to open and engage with the email sent. By running A/B tests, you can gain a better understanding of your subscribers and their behaviors, allowing you to be more strategic in future campaigns.
Optimize the success of your campaign with a creative email marketing guideline. Email marketing is one of the best weapons in a company’s arsenal and the majority of consumers still prefer it when receiving offers or other promotions. The following email marketing guidelines can help you create impactful emails and drive the success of your campaigns. […]