Paid search, SEM, and SEO are three different things that have, over time, become entangled and mischaracterized in the digital marketing conversation. SEO was previously considered a component of SEM. But doing SEM didn’t always mean SEO was a part of the effort. But when it was, SEM was paid search + SEO. Confused yet? […]
“People-based marketing” is a term that gets thrown around a lot in this industry. There are companies that tout themselves as being “people-based,” but in reality, they’re persona-based at best. They have users’ desktop cookies, and maybe their mobile IDs, but are unable to tie any of this back to actual people (the way you […]
Let’s assume for a moment that you’re not running a paid search marketing campaign for yourself or a client. But you’re doing some other things very well, especially at the top of the funnel. You’ve built an audience and are running highly-successful display campaigns. You’re killing it on Facebook. Ditto for email. Things are running […]
“People-based marketing.” It’s one of those terms that gets tossed around too much. Much like “rebranding,” “organic growth,” and our all-time favorite, “synergy,” people-based marketing has been used so loosely that it threatens to become fodder for a Dilbert cartoon. The thing is, people-based marketing actually solves huge problems for anyone trying to sell a […]
The ability to attract and convert prospects into potential customers is paramount to the success of any business, in any day and age, but most especially now. This process, commonly known as lead generation, is an artful balance of strategy and execution. With the myriad of online avenues available, it’s crucial to have a clear […]
In the world of business-to-business (B2B) marketing, generating leads is crucial for sales and growth. This guide is designed to help you, whether you’re an experienced marketer or just starting out, with clear insights, strategies, and steps to improve your B2B lead generation. It’s all about making your efforts more effective and getting better results. […]
In an era where digital marketing is both complex and indispensable, businesses often find themselves navigating a daunting landscape. From garnering trust through data transparency, and battling ad fraud, to seamlessly managing multi-channel marketing efforts, the challenges are numerous. Enter BRIDGE, a cutting-edge platform specifically designed to support small business owners and marketers in their […]
As the digitization of consumer spaces accelerates, programmatic advertising has emerged not just as an option for marketers, but as the crucible within which innovative, data-driven strategies are forged. It’s a dynamic, ruthless marketplace where your approach is either in perpetual motion, adapting at every turn, or is swiftly labeled ‘obsolete.’ Programmatic advertising is a […]
Programmatic advertising has recently emerged as a pivotal digital marketing strategy, revolutionizing how businesses target and engage with their audience. Programmatic advertising refers to the automated buying and selling of online advertising space, using sophisticated algorithms and data analysis to deliver ads to a specific audience in real time. This approach not only enhances efficiency […]
The landscape of advertising has morphed dramatically in the digital age, with programmatic advertising now frontier territory for brands seeking to captivate increasingly fragmented consumer attention. With billions spent annually on programmatic campaigns, the quest to measure success is more than just diligent number-crunching – it’s a strategic imperative that separates the agile from the […]