The holiday season is right around the corner. This year’s retail sales are expected to grow between 6.5% and 8.2% to more than $4.33 trillion, a sign of increasing vaccination rates and businesses reopening. Now is the time to ensure your holiday campaigns are resonating with your customers. 

Focus on these channels to help elevate your ads this holiday season.

Emphasize Your eCommerce Sales

E-commerce sales are expected to account for 20% of total holiday retail sales this year, increasing 11.3% to $206.88 billion.

In-store, supply chain and logistical uncertainties brought about by the pandemic prompted retailers to kick off the 2020 holiday efforts earlier than ever last year with online deals and promotions. Many of these transactions happened through consumers’ mobile devices. In 2021, 72.9 percent of all retail e-commerce is expected to be generated via mobile e-commerce, up from 58.9 percent in 2017.

Expect to see more digital acceleration this year with another extended, eCommerce-driven holiday shopping season. Pent-up demand may result in even earlier activity, so brands should start connecting with both loyal and new customers across digital and mobile channels now.

Reach Your Audience Through Streaming 

There’s no doubt about it, you need to include Connected TV in your holiday ad strategy this year. Total viewing time on Connected TV has jumped 81% year-over-year, meaning millions of shoppers are streaming, making this a viable option to get your message in front of the right consumer.

Shoppers tend to seek out brands they’re already familiar with when it’s time to buy, so reaching them early in the shopping season is key. Connected TV’s digital approach to TV ads makes it an ideal solution for brands looking to expand their marketing footprint into television. Ads that are streamed on CTV are a great way to grab your audience’s attention. 

At BRIDGE, we’ll help you reach CTV/OTT users by targeting an audience of REAL people. Unlike other marketing partners, we know exactly who we are reaching. We’ll show you real results from how many people came to your website to how many people visited your location, and we’ll work with you to track retail sales against the REAL people we targeted. You’ll know that you made the most out of every ad dollar spent.

TikTok is Booming and So Should Your Holiday Ads

TikTok is the perfect channel for brands to be discovered by its attentive online community of 100M monthly US users. TikTok’s rapid growth and latest partnership with Shopify offers brands and marketers a new way of selling their products to consumers. 

Consumers are eager to kickstart their holiday shopping. With only a couple of weeks from the end of the year, users on TikTok have already begun the traditional holiday countdown. 

It comes as no surprise that the TikTok community goes all out for the holiday season. With brands looking for ways to make their presence known on the video-sharing platform, it’s still such a novel that many businesses may not be utilizing TikTok’s full potential. Leading many to question how they can reach potential holiday shoppers this season.

That’s where BRIDGE comes in.

Getting started is as easy as 1,2,3! At BRIDGE, we will set up your storefront on TikTok hassle-free, we’ll connect you with REAL holiday shoppers ensuring your profile gets in front of the right people, and we will help you increase your revenue by acquiring new customers as well as helping you measure success. Don’t believe us? See how we helped this Quick Service Restaurant sell out of their inventory by running their TikTok campaign.

‘Tis The Season for Successful Email Campaigns

Email marketing is responsible for 20% of online holiday site visits. Everyone knows that the holiday season means big business, and with the increase of e-commerce sales, this means more opportunities for holiday email marketing to help deliver better results. Email marketing allows you to reach real people at scale by engaging them in a non-intrusive way. 

Email marketing is a cost-effective way to engage directly with your target audience and track real-time data with open, click-through, and conversion rates to optimize your campaigns. With 99% of online consumers checking their email at least once a day, it’s vital for marketers to stay on top of email marketing trends especially this holiday season.

Marketers use email to create deeper connections with their customers, increase sales and push consumers to new calls to action such as click and collect–buying items online and pickup in-store making this the perfect channel for brands to reach potential and existing customers. 

By keeping a flexible approach, your business can develop creative offers and messaging to reflect your ideal customer’s current needs and lead to an increase in sales. 

Getting Your Holiday Campaigns Started Is Easy 

At the foundation of every strong campaign is high-quality data. Accurate data allows businesses like yours to target real, verified individuals who have an interest in your product/services. 

At BRIDGE, we combine and layer all touchpoints of a buyer’s journey to target actual, in-market consumers who are looking to place sports bets. Unlike traditional marketing, which only targets “maybe” prospects, BRIDGE targets holiday shoppers each holiday season.

BRIDGE consumer audience data is accurate, timely, and complete. 

We are the only data provider that lets you reach REAL, verified holiday shoppers. Unlike other providers, we build each profile starting with an individual’s email address. Then we connect it to attributes such as first and last name, postal address, and mobile behavior, allowing us to pinpoint each person’s identity with confidence and precision.

Contact us and get your holiday campaigns started today!

Isabella Aslarona

Author Isabella Aslarona

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