Data Featured Marketing News People-Based Marketing Privacy
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Just because Google kept cookies around doesn’t mean you should

In early 2024, Google announced it would be disabling third-party cookies in 1% of global Chrome users. Since then, they’ve walked back their plans for a full phase-out. But just because cookies are still here doesn’t mean they’re safe to rely on. Targeting based on third-party data continues to raise privacy concerns, deliver inconsistent results, […]

Business Data News Privacy
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New State Consumer Privacy Laws To Take Effect in 2024

Consumer privacy is a critical aspect of every marketer’s advertising strategy, and with new legislation on the horizon, businesses are facing significant changes. Starting this July, new state privacy laws in Vermont, Oregon, Texas, Montana, and Florida will introduce strict requirements for opt-in consent and place a greater emphasis on ethical data protection practices. In […]

Data Featured People-Based Marketing

Navigating a Cookie-less Future with BRIDGE

Gmail, celebrating its 20th anniversary this year, stands as a testament to the evolution of the digital marketing industry. In these two decades, we’ve witnessed monumental changes, and this year-long transition signals a definitive step towards a more privacy-centric approach to online advertising.  The impending deprecation of third-party cookies, brought on by Google’s announcement that […]

Audience Insights Best Practices Marketing People-Based Marketing Personalization Seasonal Segments Targeting
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New Year, New Audience

Don’t Miss Out On These Featured First Party Audiences for December At BRIDGE, our mission is clear: to connect marketers with their true buying audience. In a world full of marketing noise, we pride ourselves on truly understanding people on an individual level. Unlike other providers, we’ll never target using cookies or without knowing the […]

Data Privacy

How content can conquer marketer privacy concerns

Marketers are overwhelmingly wary of privacy impacts on success outcomes, but relief is coming into view Marketers just can’t seem to catch a break.  Two years ago, Covid had them fretting about whether consumers were going to keep spending. Then supply chain disruptions started wreaking havoc on inventory.  Just as these issues finally start to […]

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