Best Practices Marketing People-Based Marketing

The Key to Successful Advertising: Mastering People-Based Marketing

People-based marketing is a powerful strategy that has transformed the advertising industry. It focuses on creating personalized experiences for consumers, based on their behavior, interests and preferences. By understanding and targeting individuals instead of broad demographics, people-based marketing allows businesses to reach the right audience with the right message at the right time. Traditionally, advertising […]

Best Practices Marketing People-Based Marketing

Why People-Based Marketing is the Future of Customer Engagement

In today’s digital landscape, connecting with consumers has become increasingly challenging. Traditional marketing tactics such as email campaigns and banner ads have lost their effectiveness due to oversaturation and the rise of ad blockers. As a result, businesses are turning towards people-based marketing – a strategy that puts the focus on individuals rather than broad […]

Best Practices Marketing People-Based Marketing

Unlocking the Power of People-Based Marketing: A Comprehensive Guide

In today’s digital world, customers expect personalized and relevant interactions with brands. As a result, traditional marketing methods are becoming less effective in driving customer engagement. This is where people-based marketing comes into play. So what exactly is people-based marketing? It’s an approach that uses data to create personalized user experiences across multiple channels. Unlike […]

Content Marketing People-Based Marketing

The ROI of People-Based Marketing

Today, we’re cutting through the buzz and diving straight into the world of People-based marketing – a strategy that’s turning heads for its remarkable Return on Investment (ROI). Let’s skip the jargon and get down to earth with practical strategies that can elevate your marketing game. Understanding People-Based Marketing People-based marketing isn’t rocket science. It’s […]

Content Marketing People-Based Marketing
large group of people crossing the street

Getting Started with People-Based Marketing: Tips for Beginners

Are you looking to get your feet wet with a people-based marketing strategy, but not sure where to start? Don’t worry—you’re definitely not alone. People-based marketing is on the rise and becoming an essential tool for businesses of all shapes and sizes. It promises powerful insights from data collected about customers, allowing companies to deliver […]

Content Marketing People-Based Marketing
group of people crossing the street

From Segmentation to Personalization: The Evolution of People-Based Marketing

Welcome to the world of people-based marketing, where businesses are revolutionizing their strategies to connect with customers on a deeper level. In this article, we’ll explore how this approach is reshaping the marketing landscape and why it’s crucial for your business’s success. So, let’s dive in! Picture this: instead of targeting large demographics, people-based marketing […]

Content Marketing People-Based Marketing
group of people walking

Customer-Centric Marketing: A Deep Dive into People-Based Marketing

In today’s fast-paced and competitive business landscape, building strong and lasting relationships with customers is more crucial than ever. As technology continues to advance, traditional marketing strategies are becoming less effective in engaging with people on a personal level. This has led to the rise of customer-centric marketing, which focuses on understanding and meeting the […]

Best Practices Connected TV Marketing People-Based Marketing

Measuring Success in Connected TV Advertising: Metrics That Matter

In the ever-evolving landscape of digital advertising, Connected TV (CTV) has emerged as a game-changer, offering advertisers a unique avenue to reach audiences in the comfort of their living rooms. With the rise of streaming services and smart TVs, advertisers now have the opportunity to connect with viewers in a more personalized and targeted way. […]

Best Practices Connected TV Marketing People-Based Marketing
devolution

Adapting Your Marketing Strategies for the Connected TV Era

In the fast-evolving landscape of digital marketing, staying ahead of the curve is imperative for success. With the meteoric rise of Connected TV (CTV), businesses need to adapt their marketing strategies to effectively reach and engage their target audience. In this blog post, we’ll explore key insights and strategies to help you navigate the Connected […]

Access Audiences

Fill out the form below to start using our top-ranked custom audiences. 

Get Started
Upgrade to People-Based

Everything

Up To 75% Off

June 21-24 * Online Only

Download Now

Access Premium Audiences