Audience Insights Connected TV People-Based Marketing Targeting
football marketing campaign

Football is Back! – Gear Up Your Marketing Campaigns for the Season

FOOTBALL SEASON IS HERE! Live sports are back and better than ever.  In the 2020 season, the pandemic limited the number of spectators admitted to sporting events which led to financial losses for teams, sports facilities, advertisers, etc. There’s now increasing demand for smart solutions to bring fans and revenue back for advertisers and teams […]

Data Identity Resolution People-Based Marketing Privacy
Mulitple devices connected by data to show trust in the data ecosystem

Building Trust in the Data Ecosystem | A Conversation with Truthset & Bridge

Building Trust is Key in the Data Ecosystem: A conversation with Truthset and Ilana Hendlish, Chief Revenue Officer, Bridge Trust is difficult under the best circumstances; nowhere is this more true than in the data ecosystem. Over 4,000 companies globally are engaged in selling data, vying for a piece of an estimated $200B industry. For marketers, […]

People-Based Marketing

Personalization at Scale: Implementing People-Based Marketing Strategies

People-based marketing is a data-driven approach to targeting and engaging with individual customers. It focuses on building personalized relationships with customers by using their behavior, preferences, and interests to tailor marketing efforts specifically for them. This type of marketing has emerged as a response to the saturation of traditional mass marketing methods. With the rise […]

Best Practices Data Marketing People-Based Marketing

Data-Driven Insights: How People-Based Marketing Revolutionizes Advertising

In today’s digital age, data is at the heart of everything we do. It drives decisions, enhances strategies, and gives us valuable insights into consumer behavior. As a result, businesses have shifted their focus towards data-driven marketing to better understand their audience and personalize their approach. One particular aspect of data-driven marketing that has gained […]

Best Practices Marketing People-Based Marketing

The Key to Successful Advertising: Mastering People-Based Marketing

People-based marketing is a powerful strategy that has transformed the advertising industry. It focuses on creating personalized experiences for consumers, based on their behavior, interests and preferences. By understanding and targeting individuals instead of broad demographics, people-based marketing allows businesses to reach the right audience with the right message at the right time. Traditionally, advertising […]

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