Leveraging a custom audience is an effective marketing method that focuses and personalizes your marketing tactics. Unlike vague billboards and telemarketing calls, personalization offers a unique and precise way to reach your custom audience.
Understanding and utilizing your buyer personas allows you to reach your ideal customers in the most efficient ways possible. Here’s some insight on why they’re important for the success of your marketing strategies.
Retargeting is the perfect approach to bring visitors back to your site and turn convert them into customers. Enhance the ways you personalize a marketing campaign by following these tips.
Are you making the most of your audiences? Learn how to build lookalike audiences based on your best customers to increase reach and revenue.
With digital marketing’s increasing presence, it is more important than ever for brands to leverage people-based marketing data to amplify user experience. We’ve provided our 3 strategies to effectively create a custom experience for your ideal target audience.
With the marketing world ever changing, it’s important to adjust your content based on your audience. Using marketing as a conversation with your target audience will increase the likelihood of engagement. Here is some insight into the power of conversing with your consumer.
With over 80 million millennials today, marketers must learn to keep up with the largest and most tech-savvy generation of consumers in U.S. history – and their ever-changing interests and consumer habits. Here are some tips for marketing to millennials.
Are you still scattering massive campaigns that are being wasted on ad fraud and unengaged users? Learn the top 5 benefits of implementing a people-based marketing strategy.
The marketing world is shifting its focus from quantity to quality. In order to stay ahead of the curve, read our beginner’s guide to people-based marketing to gauge a more humanistic approach that puts people at the heart of your marketing initiatives.
Ad retargeting serves as an online salesperson to reach users after they have already left your site. Learn more about how to more effectively reach consumers where they want to be reached with people-based marketing.