Learn the pros and cons of deterministic and probabilistic cross-device ID tracking. Use cross-device ID tracking to identify individual consumers engaging with content across multiple devices.
The clutter that occupies today’s digital advertising realm can overwhelm potential consumers. They are being targeting by countless different companies, and oftentimes advertisers don’t see the results they aimed for. Demand-side platforms (DSPs) give advertisers the data and tools to create a campaign that is focused.