Boosting Sales Without the Cost.

Within Internet marketing, companies are always looking for the fastest, easiest, and most beneficial way to boost their revenue and stay on top of the competition by increasing conversion rate. The challenge is deciphering which method will bring out the most optimal results.

Many times, people turn towards directing a mass income of traffic to their website in hopes that more sales will generate out of the additional eyes. However, it’s time to rid your habits of this method because the quality of your consumers far outweighs their quantity. Focus on the viewers you already possess.

So how do you turn your already present consumers into leads or sales? The answer is: conversation rate optimization.

What is it?

Conversation Rate optimization is all about improving the effectiveness of your site to boost sales without having to drive additional traffic. It’s the most effective method for converting more of your current traffic into leads. With conversion rate optimization, you are evaluating the efficiency of every aspect that goes into your web pages and optimizing each point.

Appreciate the little things.

It is imperative to keep in mind that both large and small changes provide significant impact to your site. Whether you change your entire color scheme or just a fractional size difference in your Call-To-Action button, each alteration has the potential to gain you more sales.

It’s all about testing.

The key to determining which of these alterations will have the greatest benefit: testing. A/B Testing is a scientific approach towards testing for your final conversion goal. Within an A/B test, you run two versions of a web page against each other, sending an equal amount of traffic to each site, then observe which site attains the highest conversion rate. This way, you will be able to easily and accurately determine which tweaks to your website are providing the most benefit.

Each test should be based on the data that you have gathered. Keep a list of ideas that you may want to test against each other. There are a mass amount of tests you can run for the present version of your web page, and every single page on your site should be tested for optimization. There really is no stopping point when it comes to testing for conversion rate optimization. The more data the better. Greater amounts of helpful testing will allow you to determine which website layout will yield the highest conversion rates.

Optimize your headlines.

Headlines are one of the first things you should be testing for. In order to maximize your conversion rate, you need to grab your consumers attention right off the bat. Headlines are the first thing that catches a person’s eye when they visit your site. This is why your headline should be easy to read, convincing and clear. Many times, the headline is the only thing people will look at. If you want people to continue to read and turn over more sales, start your conversion rate optimization out by testing out a few new headlines that will intrigue your present audience.

Switch up your CTA.

Another major aspect of your website is your Call-To-Action button. Optimize for your website conversion rate by testing out different CTAs. Test different copy, color, or locations against each other to determine which brings out the highest conversion rates. Again, keep in mind that even the smallest of changes can create a huge impact.

Copy is key.

Next, focus on your copy. The amount or type of words your page contains could be the determinate for conversion rate. Never underestimate the power of copy. You never know how changing just a few words, like adding in “free” to a page, or completely altering a whole section, may affect your conversion rate.

Give them what they ask for.

Test out different offers as well. Do your consumers respond better to a selling or helping approach? Instead of a program or product, you could offer tutorials or information to increase the conversion rate of viewers into sales. Maybe offer up a free trial for your services, or add in different sales or promotions on your home page. Consumers tend to respond well to offers. Your job is to determine which ones generate the best results for you.

Less costs, more sales.

Implementing several tests to optimize your conversion rate will be saving you money as you’re gaining more sales. Instead of sinking all your funds into attaining more viewers, you are now focusing on improving how you reach the ones you already have. If you double conversion rate with your present viewers, you can cut cost per acquisition in half. Just a few simple changes to your site will bring you the revenue you’re looking for without wasting time or money finding new consumers.

Holly Claytor

Author Holly Claytor

Digital Marketing & Branding Intern

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