Foot Traffic Attribution

National Furniture Retailer

Custom Audience and Multichannel Campaign Drives $13M in revenue and over 6500 In-Store Visits during pandemic

Summary

In the midst of a nationwide pandemic, a National Home Furniture Store was looking to increase in-store traffic and drive sales to 32 of their showrooms across 12 markets.

But there was a problem: the furniture store didn’t know how to pinpoint and reach real people or measure their campaign success.

That’s where we come in.

Approach

We worked with the store to create a target audience of potential new customers for each of their twelve target markets. Not only did each market have their own target audience, but they also had their own campaign tailored JUST for them.

Once we built out the furniture store’s custom audience of 500,000 women, we activated twelve optimized multi-channel campaigns across:

Mobile Display
Interstitial
Desktop Display
Social Media
Video
Geofencing

We ran two different creative flights and targeted these messages based on customer interest and behavior. We emphasized mobile delivery which powered our FTA results.

Results

500K

AUDIENCE SIZE

8,451

IN-STORE PURCHASES

$13M

REVENUE

6,591

STORE VISITS

Make the most of every ad dollar spent.

Get in touch today.