Matchback
National Fitness Center
Email people campaign drives 476K new gym member sign-ups!
Summary
A national fitness center was looking to increase gym membership sign-ups across their nationwide gym locations – solely through new customers.
The fitness center turned to our people-based data and email platform to achieve its goal.
Approach
Our strong emphasis on growth-oriented services and our audience database of REAL people allowed us to build a custom solution for the fitness center.
We built a target audience of adults who lived within close proximity to one of the fitness center locations who had never heard from the gym before. We suppressed the gym’s CRM lists against our audience file to ensure we were only talking to net new prospects.
We then deployed a 6-month long Email People campaign to the target audience that promoted signing up for a gym membership.
RESULTS
After the campaign ended, we ran a Point of Sale(POS) Matchback Analysis to compare our target audience with the new customers who signed up for a fitness membership. We matched 476,573 sign-ups to the gym’s new member file.
We have continued to work with the fitness center providing them with 24/7 on-demand support, a customized approach for each campaign, and real-time feedback on how to make their campaigns stronger.
SUCCESS, TOGETHER
Make The Most Of Every Ad Dollar Spent
Our team can assist you in transforming your business to stay ahead of the curve.
- Reach real people, across channels they engage with
- Make your campaigns better
- Optimize future campaigns by finding new customers
