Foot Traffic Attribution
National Furniture Retailer
Custom Audience and Multichannel Campaign Drives $13M in revenue and over 6500 In-Store Visits during pandemic
Summary
In the midst of a nationwide pandemic, a National Home Furniture Store was looking to increase in-store traffic and drive sales to 32 of their showrooms across 12 markets.
But there was a problem: the furniture store didn’t know how to pinpoint and reach real people or measure their campaign success.
That’s where we come in.
Approach
We worked with the store to create a target audience of potential new customers for each of their twelve target markets. Not only did each market have their own target audience, but they also had their own campaign tailored JUST for them.
Once we built out the furniture store’s custom audience of 500,000 women, we activated twelve optimized multi-channel campaigns across:
- Mobile Display
- Social Media
- Interstitial
- Video
- Desktop/Display
- Geofencing
We ran two different creative flights and targeted these messages based on customer interest and behavior. We emphasized mobile delivery which powered our FTA results.
RESULTS
1
K
Audience Size
1
M
Revenue
1
In-Store Purchases
1
Store Visits
SUCCESS, TOGETHER
Make The Most Of Every Ad Dollar Spent
Our team can assist you in transforming your business to stay ahead of the curve.
- Reach real people, across channels they engage with
- Make your campaigns better
- Optimize future campaigns by finding new customers
