Audience Insights Data Identity Resolution PII
red flags

Walking The PII Talk

Walking the PII Talk AdExchanger was out recently with a great primer on how to evaluate an identity solution. The tl;dr is to respect privacy, focus on value, enhance data for targeting, and create a single view of the customer.  Yes! Yes, yes, yes! It’s obvious, right? So…why aren’t more companies doing all these things?  […]

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