728×90, 300×250, 320×50, and 300×50 banner ads are some of the most highly performing ad specifications in the industry. Optimize your campaign success by learning the pros and cons of different size banner ads for desktop, tablet, and mobile.
Multi-channel, cross-channel and omni-channel marketing tactics are key to creating the ultimate buyer experience, but many do not know the differences between the three terms. They all contain a common thread, utilizing all media channels for an in-depth experience, yet have slight deviations that make them unique.
The display advertising world is expanding at a rate like no other sector. Display advertising offers the unique combination of the targeted reach, persistence, and technical support that can enhance your next marketing campaign.
Worldwide sales of devices, from mobile phones and smartphones to tablets and PCs, will hit 2.6 billion units this year. One-third of those consumers now own one of each device. Consumers spend time on these devices, which gives advertisers and marketers opportunities to target the increasingly mobile consumer. Use cross-device targeting to secure the reach […]