July meets us as summer is in full swing and consumers are looking ahead toward what’s next. Summer routines are still in effect (ballgames, cookouts, road trips) while families are already quietly starting to plan for the school year ahead. That mix of endings and beginnings creates four distinct windows of opportunity this month, each […]
In April, time seems to accelerate, and top-tier audiences move toward taking action. Tax refunds are hitting bank accounts. Spring home closings are picking up. Families are locking in summer travel plans. Car lots are rolling out incentives. For advertisers who can identify which consumers are actively in motion right now, April represents a concentrated […]
