Maximize the Value of Every Ad Dollar Spent

Figuring out how to get the most out of data remains a thorn in the side of many marketers.

One reason is that not all data is created equal, and it can’t always be leveraged across platforms. As a result, marketers often return to old practices and approaches, never quite happy with the results but not sure about how to do better. The truth is, while online environments for delivering messages to consumers have evolved at Mach speed, data management practices haven’t kept pace.

So what are the opportunities to improve?

Read the full story here to discover what CMOs should demand from their data to make sure they’re maximizing the value of every ad dollar spent in 2019.