Ensure that you are producing your most effective marketing campaign.

The best campaigns are the ones that communicate your message in the most clear, concise, and innovative fashion. In order to properly execute this, it all comes back to the basics. Follow these important tips on creating your most effective marketing campaign to date.

Know your audience

Before you dive into creating an effective marketing campaign, you need to identify the people you want to connect with. The best way to accomplish this is by creating a buyer’s persona.

Create a full picture of your target audience. It is vital that you take time in getting to know your audience. This will help you  better understand what modes of media they are using, what problems they need solved, and find the most efficient and effective ways to reach out to them. Making your campaign relevant to readers will ensure that they pass along its information and find your marketing campaign relevant to their needs.

Once you have established who your prospective customer is, it will be far easier to develop an effective marketing campaign and keep its content relevant to the buyer.

Be specific in your goals

Without a specific plan set in place, your campaign will likely deteriorate before it even gets the chance to launch. You need to remain organized, diligent, and on target during each step of the planning process.

Always approach your marketing campaign with a goal-oriented mindset. Each element of your goal must be SMART: Specific, Measurable, Attainable, Realistic, and Timely.

For example, instead of creating a goal that states, “drive traffic to our website,” try making one more specific. A successful goal that will keep you on track to an effective marketing campaign is, “Increase our subscribers from 75 to 150 by the end of the month.” This way, you know what you need to do, when you need to do it by, and how you should get there.

Call to Action

Don’t be afraid to tell your viewers what to do. Don’t ask them to view your marketing campaign – demand it with a successful Call To Action. In order to have an effective marketing campaign, you want to have a high rate of conversions. The only way to ensure this is to deliberately guide your leads to what you want them to see. Implement a Call To Action button that is impossible to miss. This statement needs to be action-oriented to grab your viewer’s attention.

Instead of setting up a link that reads: “Please see our eBook for more information,” create a big button reading “Download our eBook for more!” If your viewers easily know where to go, you will clearly see successful results tied to your CTA.

Develop a proper landing page

So where will this Call To Action bring people to?

All effective marketing campaigns should send your viewer to a final destination: the landing page. There are many elements to keep in mind while crafting the perfect landing page. A strong, witty, to the point headline paired with large and impressive media, will captivate your viewers upon arriving at your landing page. Be sure to strip the page of any menus or navigation buttons. You want your lead’s only option to be following through with your campaign.

Distribute campaign

Now it’s time to implement all the work you’ve been building up to compose your most effective marketing campaign yet. Keep in mind that  in order for this campaign to prove successful, you need to reach your audience. This all goes back to your buyer persona. Where are your customers most active? Are they active on social media sites such as Twitter or Facebook or are they mainly working through emails? Wherever they may be, that’s where you need to distribute your campaign. It’s far better to be at the proper channels than everywhere. Also ensure that your content is clear and concise in order to be adapted over all platforms.

Track

Now that you have implemented the most vital characteristics of a successful marketing campaign, you need to ensure that it prospers.

Divide your marketing traffic into channels – such as paid, email, social, organic, etc. to segment your data and determine where the most traffic is coming from. There are many websites that can offer their data technology to aid in your tracking efforts.

For example, HubSpot provides real-time updates of your website traffic while allowing you to divide the data by pages. Find out where the bulk of your website traffic is coming from, how often users are clicking on your Call To Action, or how many subscribers you are gaining within a time period. Once you can track the success of your campaign, you will be able to make adjustments or implement similar effective marketing campaigns.

 

Keeping these few tips in mind as you go forth in your marketing campaigns will ensure your message is completely optimized. Find out how Bridge can help you formulate your next effective marketing campaign to target your best and most relevant customers.

Holly Claytor

Author Holly Claytor

Digital Marketing & Branding Intern

More posts by Holly Claytor

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