At Bridge, we don’t rely on third-party cookies. Instead, we use consent-based first-party data, and a constellation of information on the 250 million people in our network. We create a 360-degree view of the individual, deliver them media, and measure real business outcomes (even if those outcomes take place at brick-and-mortar locations).
Our Premium Guide to Thriving on the Cookieless Web
Google’s announcement that it’s phasing out third-party cookies from Chrome has caused panic among marketers. But we believe that the death of cookies is a good thing.
The removal of bad actors will engender more trust in the ecosystem. A stronger array of data points will provide better targeting and measurement. More emphasis will be placed on real business outcomes.
Fill out the form to check out our approach to a cookieless world.