Auto Best Practices
A dealership’s first interaction with a customer isn’t always in the showroom, it is often online. We live in a digital world and all retailers, including automotive, need to have a competitive digital marketing strategy. That’s where auto best practices come in.
Personalized, targeted email advertising designed to drive consumers to dealerships is a crucial part of the marketing game plan for dealers locally and nationally.
Online Use is Growing
Email use is growing. 74% of consumers prefer to receive commercial communications via email and 91% of consumers check their email daily.
Commercial TV viewership is on the decline and AM/FM radio listening is losing the battle to online and digital radio. These channels may have a wide audience reach for branding but fewer consumers are regularly engaging with these channels.
Targeted email drops allow dealerships to communicate directly with their local audience whether it is existing customers or conquest customers completely new to their brand.
Local businesses often do not have large marketing budgets that support advertising through traditional marketing. Digital marketing is significantly less expensive than traditional so even minimal marketing budgets can have an online presence and use digital marketing for customer acquisition.
Every dollar counts for local dealerships so they need to reach the right audience with the right message at the right time. Partnering with an agency with advanced targeting capabilities reduces the risk of spending money marketing to the wrong consumers.
With radio and TV you are paying to market to individuals that aren’t necessarily in your target audience (close proximity to your dealership). With email you can target not only geographically but by car types, models, and even narrow down to the consumers are currently in-market shoppers.
Agencies connect local dealerships with the right consumers. Digital marketing is a cost-effective way to produce a high ROI from your marketing budget. Email is the key to success when it comes to selling cars!
Who to Partner With?
BRIDGE helps local and nationwide dealerships sell cars. By using our verified consumer email addresses and vehicle information, we are able to execute and deploy hyper-targeted email campaigns on behalf of our auto advertisers helping drive customers to the showroom floors.
We can also use our 1-1 marketing strategy to help our clients with customer acquisition using a marketing automation platform that enables us to serve your campaigns to the same people within your target audience across various digital channels simultaneously.
To learn more about why leading auto dealerships select BRIDGE for automotive marketing, please contact us today.