IBM and Experian Veterans to Lead Product Development and Sales Strategy in a Post-Third-Party Cookie Environment
We’re excited to welcome Steve Horne as our Chief Data Officer and Alex Panteli as our Senior Vice President of Data and Identity. Horne and Panteli will bolster our data products and relationships with enterprise marketers. Their efforts will extend our industry leadership in offering valuable audience insights that empower marketers to deliver relevant messages in a privacy-compliant manner.
Horne is one of the pioneers of modern database marketing. He held leadership roles at D&B, InterPublic, News Corp, and IBM, where he assisted in building a major analytics data management capability around the acquisition of The Weather Company and its data. He brings a wealth of industry experience to extend BRIDGE’s market-leading position in delivering high-quality data solutions built on first-party, real-time data.
Commenting on his move to BRIDGE, Horne shared, “What always struck me about BRIDGE was the company’s ability to move quickly and monetize successfully in a market that is constantly shifting. Their leadership as a first-party data provider is unrivaled in the market, and the industry has taken note. I am excited to expand BRIDGE’s unique market position and help enterprise marketers realize the full potential of their advertising budgets with high-quality data that are unparalleled in the industry right now.
Previously heading up sales teams at Experian and Equifax Marketing Services (now Epsilon), Panteli is a proven sales leader and will be responsible for expanding BRIDGE’s consumer marketing data business. He will focus on helping marketers access BRIDGE CONNECT℠, our consumer audience database, to unlock new, actionable insights about their customers while maintaining full control of their own data.
“Marketers today are awash in data, but many don’t know how good it actually is. Low-quality data leads to ineffective marketing and wasted spend,” said Panteli. “BRIDGE helps marketers reduce waste by providing a unique way for them to access powerful insights, optimize marketing campaigns and deliver relevant messages across channels.”
BRIDGE is the people-based marketing platform that helps marketers find their next customer. It makes digital marketing easy, by allowing marketers to choose REAL people they want to talk to, reach them anywhere, and then measure the results easily. In addition to offering this full suite of targeting and attribution solutions, BRIDGE also works with clients to make their data more valuable. With 250 million verified humans in its platform, BRIDGE helps marketers avoid bots and click farms while also offering solutions that are fully CCPA and GDPR compliant. To learn more about BRIDGE, visit www.thebridgecorp.com.