Advertisers are always talking about media buying and planning; it’s easy to get lost in the noise. Here’s a simple breakdown of how media planning can drive the success of your multi-channel campaign.
Marketers have a problem. They’re not sure they’re talking to real people. This is an issue, as you can imagine. The inability to accurately track who your message is hitting across a litany of devices — the inability to know if your ads are even hitting real people (and not bots) — creates a host […]