Black Friday is about five weeks away, and holiday budgets are close to their peak. This is also the time of year when it is hardest to tell which ads are actually driving sales. The season keeps getting longer. AlixPartners reports that 47% of consumers planned to start holiday shopping before Halloween this year, up […]
Retail data gives you a direct line to genuine consumer intent. It reflects what people are actively shopping for—product categories, price points, timing, and frequency—making it one of the most powerful signals for building and optimizing true buying audiences. BRIDGE’s retail intent audience segments are built from verified first-party data. That includes shoppers actively browsing […]
