PII scary? Not when it’s done right. Somewhere along the way, the perception of personally identifiable information (PII) morphed into a huge scary monster lurking under the bed. “It has nine eyes!” “Sharp claws!” “It eats children!” For what it’s worth, the naysayers, privacy hawks, and even your average consumer could be forgiven for having […]
Behavioral segmentation is defined as breaking your target market into distinct subcategories based on how they respond to your brand. This practice is key to understanding your target market and creating an effective email campaign to drive conversions.
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