Most businesses spend marketing dollars on anonymous clicks and impressions, hoping something sticks. The problem? With traditional marketing, you can’t tell who those “clicks” are really from, or if they’re even from the same person, as they’re moving through your funnel. People-based marketing changes that. Instead of tracking faceless data, you connect with real, verified […]
Back to School Season is Here Sharpen those pencils folks, it’s that time of year again! As schools reopen and students welcome back in-classroom education, the 2021 back-to-school season is expected to make up for the shopping slack we saw in the previous year. Back to school spending is set to hit an all-time high […]
