Multi-channel, cross-channel and omni-channel marketing tactics are key to creating the ultimate buyer experience, but many do not know the differences between the three terms. They all contain a common thread, utilizing all media channels for an in-depth experience, yet have slight deviations that make them unique.
Worldwide sales of devices, from mobile phones and smartphones to tablets and PCs, will hit 2.6 billion units this year. One-third of those consumers now own one of each device. Consumers spend time on these devices, which gives advertisers and marketers opportunities to target the increasingly mobile consumer. Use cross-device targeting to secure the reach […]