Eight email marketing tips to maximize the success of holiday campaigns and avoid pitfalls with the potential to damage brand reputation.
Effective email marketing strategies allow a company to deliver offers, provide content, and build a rapport with their audience in order to keep their brand top of mind.
Email marketers are only human. As a result, they have made a variety of different email mistakes when sending off an email campaign. Understanding how to respond to the inevitable email mistakes quickly and effectively will help your brand recover and come out on top.
Subject Line A/B testing enables your marketing team to determine which message convinced your audience to open and engage with the email sent. By running A/B tests, you can gain a better understanding of your subscribers and their behaviors, allowing you to be more strategic in future campaigns.
Optimize the success of your campaign with a creative email marketing guideline. Email marketing is one of the best weapons in a company’s arsenal and the majority of consumers still prefer it when receiving offers or other promotions. The following email marketing guidelines can help you create impactful emails and drive the success of your campaigns. […]
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