Not every data partner works for you—some might actually be working against you. As consolidation sweeps the data marketplace, advertisers face new risks: hidden conflicts of interest, inflated fees, and less transparency. Many providers are now tied to holding companies, publishers, or platforms that have their own agendas. On the surface, they may look like […]
Apple announced in their conference yesterday that the iOS 14.5 update will go into effect next week, sending many marketers and advertisers into panic mode. How can marketers and advertisers target consumers effectively once iOS 14.5 is implemented? Is there a better solution for companies to know that they are making the most for every […]
