Costs up, quality down Well, it was fun while it lasted. In the early days, when Big Tech companies were trying to figure out how the hell they were going to make money on mobile, they bent over backwards to please advertisers. Unprecedented targeting, superior value versus other channels and real, measurable results. They revolutionized […]
Marketers are coming to terms with the fact that they can’t have their cookies and eat them too. With Big Tech maneuvering to escape the crosshairs of regulators, lawmakers, and privacy advocates alike, tracking cookies have emerged as key collateral damage. Good riddance. In the absence of more effective, cost-efficient alternatives, cookies rose to prominence […]