Data Identity Resolution PII Privacy
Permission-Based PII

As The Cookie Crumbles, Permission-Based PII Gets A Fresh Look

Marketers are coming to terms with the fact that they can’t have their cookies and eat them too.  With Big Tech maneuvering to escape the crosshairs of regulators, lawmakers, and privacy advocates alike, tracking cookies have emerged as key collateral damage.  Good riddance.  In the absence of more effective, cost-efficient alternatives, cookies rose to prominence […]

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