Costs up, quality down Well, it was fun while it lasted. In the early days, when Big Tech companies were trying to figure out how the hell they were going to make money on mobile, they bent over backwards to please advertisers. Unprecedented targeting, superior value versus other channels and real, measurable results. They revolutionized […]
Why CDP + PII = The Ultimate Dynamic Duo When Gartner began evangelizing the promises of the customer data platform (CDP) in early 2018, it made an important point: “CDP is not a system of record, it’s a system of innovation.” This would help explain why for all of the value CDPs have introduced for […]