Let’s start with the good news. Generation Z wants to buy cars. When the time comes, 92% of them want to own one. Now, for the slightly-more-difficult news: in general, they expect a shopping experience different from anything that has come before. Gen Z, that technology-ensconced group born between 1995 and 2009, is its own beast. They’ve […]
Let’s start with the good news. Generation Z wants to buy cars. When the time comes, 92% of them want to own one. Now, for the slightly-more-difficult news: in general, they expect a shopping experience different from anything that has come before. Gen Z, that technology-ensconced group born between 1995 and 2009, is its own […]
