Learn the pros and cons of deterministic and probabilistic cross-device ID tracking. Use cross-device ID tracking to identify individual consumers engaging with content across multiple devices.
The key to any successful business is knowing what your consumer wants or needs before they know it themselves. Understanding this, Bridge recognized an opportunity to serve current and future clients in new and unchartered ways. Bridge saw the signs very clearly, and they were all pointing in the same direction: mobile.
With hundreds of emails flooding people’s inbox on a daily basis it’s more important than ever to stand out amongst the muck. It’s true, email marketing is hugely effective in acquiring new customers, but if you’re looking to get the highest return on investment, strategic and insightful habits need to start from the very beginning.