Are you making the most of your audiences? Learn how to build lookalike audiences based on your best customers to increase reach and revenue.
With digital marketing’s increasing presence, it is more important than ever for brands to leverage people-based marketing data to amplify user experience. We’ve provided our 3 strategies to effectively create a custom experience for your ideal target audience.
With the marketing world ever changing, it’s important to adjust your content based on your audience. Using marketing as a conversation with your target audience will increase the likelihood of engagement. Here is some insight into the power of conversing with your consumer.
With over 80 million millennials today, marketers must learn to keep up with the largest and most tech-savvy generation of consumers in U.S. history – and their ever-changing interests and consumer habits. Here are some tips for marketing to millennials.
Are you still scattering massive campaigns that are being wasted on ad fraud and unengaged users? Learn the top 5 benefits of implementing a people-based marketing strategy.
The marketing world is shifting its focus from quantity to quality. In order to stay ahead of the curve, read our beginner’s guide to people-based marketing to gauge a more humanistic approach that puts people at the heart of your marketing initiatives.
Ad retargeting serves as an online salesperson to reach users after they have already left your site. Learn more about how to more effectively reach consumers where they want to be reached with people-based marketing.
Ad fraud is now more prevalent than ever because of internet bots that pose as and are often mistaken for real people online. Avoid investing time and money in wasted ad impressions by practicing people-based marketing for real, verified users.
Understanding where your consumers are engaging most throughout their buyer’s journey is invaluable to your marketing efforts within the digital realm.
Honesty and open communication must be at the head of your company’s marketing efforts if you want to build trusting, valuable relationships with your consumers. Check out our beginner’s guide to transparency.
