May is a loud month for consumer intent. Graduation ceremonies are taking place, HVAC units get their first big test of the season, young families finalize summer plans, and wellness enthusiasts prep for summer. For advertisers who pay attention to the calendar, May is one of the more audience-rich months of the year. The challenge, […]
Shakespeare Would Have Been A Great Digital Marketer “What’s past is prologue.” Shakespeare wasn’t talking about purchase data but he sure was right on the money. We in marketing spend an enormous amount of energy attempting to predict what will drive consumer behavior. It’s a tale as old as time! In the digital age of […]
