As third-party cookies continue to lose their grip on digital marketing, the search for new ways to connect with audiences is heating up. Amid these changes, one tool remains a constant: email. As cookies fade, email’s role in identity resolution and personalized marketing is becoming more crucial than ever. The Decline of Third-Party Cookies: A […]
Email marketing has been around for quite some time and has proved to be an incredibly effective and powerful tool for businesses to reach their target audience. The ability to send personalized and unique content to potential and existing customers through email has opened up new and exciting possibilities for businesses looking to grow and […]
Effective email marketing strategies allow a company to deliver offers, provide content, and build a rapport with their audience in order to keep their brand top of mind.
